"Every young girl should begin reading the Theory of SWAG at 14 years of age. Again at 15, 16, 17, 18, 20+. A simply written, easily understandable guide to a woman's most critical decisions regarding work, career, dating, marriage, child rearing & retirement. Written by a trusted theorist - my friend Robert Charles."
  Do You Dare? Powerful! Dynamic! Bold.! Gutsy! Direct! If there was a book that exemplifies the cliché Walk Your Talk it’s The Theory of Swag: A Young Woman’s Guide to Success & Wealth.
According to a recent CNN Report, women now outnumber men in receiving college degrees; women’s salaries are increasing in larger percentages than men; over 45% of women in this age group are choosing not to consider marriage important; and over 40% of childbirths today are to unwed mothers by choice. Meanwhile, the unemployment rate in this male age group is the highest in two decades; men 18-34 spend more time playing video games than boys 12-17; and over 35% of men in this age group believe women should pay for dates and believe that “hook up sex” is perfectly acceptable.
The Theory of Swag: A Young Woman’s Guide to Success & Wealth challenges this generation of women to ensure they can walk their talk with a step-by-step analysis and strategy of where she’s been and a clear concise strategy of where she’s going and how to get there. **********************
THE AUTHOR Robert Charles has spent his entire professional career analyzing demographics and understanding the buying public. Why they do what they do; why they buy what they buy; why they view what they view; and what is it that influences them from observer to consumer.
A media executive with network television, writer, producer, director, investigative journalist, news anchor, Broadway playwright, commercial director, and entrepreneur who is the founder of various companies that has marketed product to specific demographics that influence consumer trends. Charles has worked closely with social psychologists, advertising agencies, brand managers, and other demographers that have dedicated their careers to this sector of the consuming population.
In choosing ethnic young women, Charles was convinces that this is the most influential sector of the technology industry, fashion, distilled spirits, movies, television, and the generation that will impact the next century. More specifically, his expertise in ethnic and multi-ethnic markets has made him one of the most sought after creative minds in designing marketing campaigns.
REVIEWS ____________________________________________________________________________________
___________________________________________________________________________________ "This is a brilliant book that ALL women need in their daily lives--a must for women!! - -Rayne, 32, Dallas, TX- ____________________________________________________________________________________ "I just finished reading your book, loved it. It was very informative and I believe it will motivate women to believe in themselves more. If young women take everything you wrote and apply it, there is no way that they can't succeed. I will make sure my 15 year old daughter reads this book over and over."
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